To break this down further, a UTM consists of several different components: website URL, campaign source, campaign medium, campaign term, campaign content, and campaign name.Įach of these comes with a very specific purpose so before we go any further, let’s nail down the basics.Ĭampaign Name: This acts as the identifier for a specific campaign, product, or offering that you’re driving traffic to. This an example of the same link with a UTM tag: segmentation
This allows you to take the guesswork out of how various ads, pieces of content, and other mediums are performing on a campaign level. Without appending UTMs to your links, you’ll only track the general source of your traffic (such as AdWords or Facebook) instead of the specific campaign or post (such as an individual blog post). When this UTM tag is appended, it allows you to track referral traffic much more accurately. A UTM (Urchin Tracking Module) is a tag appended to the end of a URL. For an updated and complete deep dive, we also recommend the complete guide by UTM.io, our sister company.
Utm tag builder how to#
In this post, our goal is to cover everything from (take a deep dive with the free webinar) and how to create one, to how to properly use UTMs to track traffic across all major analytics platforms. We recently guest posted on Unbounce about the importance of using UTMs and how marketers incorrectly use UTM parameters.